Which begs the question: can you really trademark something that has become a staple of society and inspired cultural references, reflections, and creations? Most importantly it’s, for us, it’s really a symbolism of empowerment. Barbie® is the original girl empowerment brand,” Culmone said. This remarkable transformation can be credited to the brilliance of the Barbie ® marketing campaign.

And who could blame us? From what we've saw before the movie made it to cinemas (you know, the Insta pics and YouTube clips), the London-based costume designer Jaqueline Durran has had quite the blast creating the outfits for the film. We're so here for the references to the doll's OG '50s and '60s looks (we're talking gingham prints and retro silhouettes) alongside sportswear and disco references from the '80s. It's extremely clear that the people in the real world are represented by the "reality" of blue, and the "fantasy" world of Barbieland ® is known by its pink.

To see the production budget so high really surprised me - and an equal marketing budget surprised me even more! If you are still contemplating whether a Prime membership aligns with your needs, you can also make use of the free trial. Mr. Newspaper, an extremely popular color analysis filter creator on TikTok, created multiple Barbie pink filters so users could see which type of Barbie pink looked best on them. Barbie ®'s evolution has seen efforts to promote diversity and empowerment in a variety of ways in the past decade. This has led to discussions about the influence of media, including toys like Barbie ®, on individuals' self-perception and self-worth.

Josh Goldstine, Warner BrothersPresident of Global Marketing stated that the first "electric" moment of the marketing campaign was at CinemaCon in 2022, when they released a single image of Margot Robbie, as Barbie, laughing in a pink Corvette. Ruth, the creator, appears again entirely in a strong, cobalt blue while Ken waves goodbye in a pink, blue, and yellow sweatshirt. Every movie has movie posters, right? Normally, there's a pretty standard formula for creating one - but this was different too.If you've been anywhere with an internet connection lately, you've seen posts about the Barbie ® movie. People are going to theaters; brands are showcasing their newest Barbie ® pink product + even a Barbie-themed Air BnB is getting attention in California. This is why I was so excited to study this phenomenon. It's not just a brand. It's not just a movie. It's not just a cultural phenomenon. But it IS all tied together due to color. One color: pink. Partnering with over 100 brands, Barbie ® became as tactile as its doll - but in real world advertising.

With the exception of "Ready To Ship" garments which can be shipped within 48 hours, the delivery time of most garments in our store is around 7-15 days. But remember, Mattel ® already had seen those issues play out. They probably felt like they had nothing to lose - and even if there was public hate, the controversy, and polarization might actually help boost the brand even more. Plus, the brand already had such a large amount of allegiance, loyalists would defend it to the death.

QUESTIONS & ANSWERS

There’s a whole range of Barbie Fashionistas and career dolls to explore too, encouraging real-world storytelling. Discover the widest range of Fashionista dolls to date, celebrating diversity with unique fashion dolls in a wide variety of skin tones, eye colours, hair colours and textures, body types and fashions. Or realise you could be anything with an exciting range of Barbie career dolls, from teachers, vets and doctors to Barbie pilot dolls and sports stars. My old co-worker on Pretty Little Liars Shay Mitchell even partnered to create Barbie pink suitcases! Having seen some detailed explanations of the production design, even the "white" in scenes was technically the lightest tint of pink, causing a worldwide shortage of pink paint to support the production design. In response to Barbie ®, paint creator Stewart Semple created “the Barbiest pink.” Called “Pinkie,” anyone can buy the paint color — as long as they make it clear they are not employed by Mattel ®.