Parle Agro (1960s), led by Prakash Jayantilal Chauhan (elder son of Jayantilal Chauhan). The company is run by his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy). The worldwide success of Parle-G". The Michigan Daily. 2021-11-16. Archived from the original on 2022-10-23 . Retrieved 2022-05-31. Tripathi, Dhirendra (2020-06-09). "Parle-G, coronavirus and the millions who ate that biscuit as they went home". mint. Archived from the original on 2021-01-21 . Retrieved 2021-01-15.

Mohanlal Dayal Chauhan is the founder of this biscuit brand. Does Parle-G sell anything other than biscuits? The biscuit brand, Parle-G is owned by the Chauhan family. Parle-G is a production of the Parle Products part of the company. The owners of the company were Vijay Chauhan, Sharad, and finally Raj Chauhan. The headquarters were set up in a neighborhood called 'Vile Parle.' This was located in the Western part of Mumbai. Parle gained the highest growth rate among all the other biscuit brands. The growth rate increase is also its best growth rate in the last 40 years. The company also said that this type of growth is also previously experienced during other phases of crisis in the country like earthquakes and tsunamis when the sales of Parle–G went up exponentially. Parle-G: The journey of a biscuit for masses". The Economic Times. Archived from the original on 2022-05-31 . Retrieved 2022-05-31. Parle gets Happy Happy wooing the price-conscious". The Hindu Business Line. 2 February 2012. Archived from the original on 6 February 2012 . Retrieved 13 February 2012.Parle-G world's No 1 selling biscuit: Nielsen". Economic Times. 3 March 2011. Archived from the original on 14 July 2012 . Retrieved 12 October 2011. Parle Products (styled PARLE in its logo) is an Indian multinational food processing company, based in Mumbai. It is best known for the biscuit brand Parle-G, [2] [3] which is the best-selling biscuit brand in the world, according to a 2011 Nielsen report. [4] [5] [6] History [ edit ]

Parle bakes a biscuit formula for TN, Kerala". Economic Times. 29 January 2003 . Retrieved 12 February 2012. The logo of Parle-G is one of the most well-known in India. The logo shows a young girl child, about the age of 4-5. The logo is significant as it shows that all age groups can eat the biscuit and the glucose components are suitable for kids even. Bhushan, Ratna (3 March 2011). "Parle-G world's No 1 selling biscuit: Nielsen". Economic Times . Retrieved 23 November 2017.

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As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India. [9] The Brand Trust Report ranked Parle-G as the 42nd most trusted brand of India in 2014. [10] In 2013, Parle-G became India's first FMCG brand to cross the ₹50 billion mark in retail sales. [6] Popularity [ edit ]

Shephali Bhatt (October 30, 2013). "The Chronicles of Parle-G". Economic Times. Archived from the original on December 16, 2018 . Retrieved December 13, 2018. Apart from Neeru, f ew names like Sudha Murthy and Gunjan Gundaniya too were said to be the kid who featured on the cover. However, amongst the three, Deshpande became insanely popular as a regional newspaper carried her picture with a short write up that claimed that she belonged to Nagpur. The company currently has 130+ factories in India out of which 120+ factories are currently producing continuously. This makes the biscuits available at most of the retail stores. Paramita Chatterjee & Ratna Bhushan (13 January 2009). "No sign of truce in battle over 'Parle' brand". The Economic Times . Retrieved 12 October 2011. Parle G is the largest selling biscuit brand in the world!". EDUINDEX NEWS. 2020-07-24. Archived from the original on 2023-07-01 . Retrieved 2022-04-26.

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Its recognition in foreign markets has made it a very well-known brand in the United States, parts of Africa, and Europe. From a small confectionery, Parle-G is now the largest biscuit producer in India. And this is what makes it unique. FAQs Who owns the brand Parle-G? They tried to increase the price of the brand, which dramatically decreased the volume of the brand. Consumers demanded stable prices. They are bound to keep a fixed price, so they manipulate the net quantity by keeping the price stable. Risk of withstand The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family, with a majority of it owned by Parle Agro products. [8] The separation was only that Jayantilal separated himself from his four older brothers. The reason was mainly because Jayantilal had a lifestyle different from his four older brothers. The four older brothers got the biscuits business as their share, and even to this day, they are all together with no further separation. Jayantilal took the beverages section as his share. This section was further divided between his two sons. The three companies today are as follows: Parle-G is a brand of biscuits manufactured by Parle Products in India. A 2011 Nielsen survey reported that it is the best-selling brand of biscuits in the world. [1] [2] [3] History [ edit ] Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. Parle Products began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits. [4] 1947 advertisement

Please note that the company is not running any such offer/ contest or offering any rewards to the public. The Parle Gluco company was founded in 1929 near Mumbai by Mohanlal Chauhan. Chauhan was inspired by the Swadeshi movement, which advocated for a boycott of British goods and a revival of Indian-made ones as part of the Indian independence movement. British biscuits were expensive, and after a few years of making candy, Parle Gluco expanded to making their biscuits as an affordable alternative to British biscuits. Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for " Glucose", though a later brand slogan also stated "G for Genius". [5] Jill Didur (2006). Unsettling partition: literature, gender, memory. University of Toronto Press. p.22. ISBN 978-0-8020-7997-8. Historically, this brand was one of the first Indian brands. The factory of Parle was established as early as 1929. The Parle-G was started to be made in the year of 1939. And finally, after independence, this company started putting up ads to promote its biscuits. The ads showcased glucose biscuits and were favored by Indians in a large number.

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According to a Nielsen survey, Parle-G was the first Indian FMCG (Fast-Moving Consumer Goods) brand to cross the Rs 5,000 crore mark in retail sales. Also, did you know that the brand has a huge market of consumers in China? Parle-G sells more than all the other biscuit brands in China. Not just that, but the survey also claims that 4551 Parle-G biscuits are being consumed at any given second in India. All three companies continue to use the family trademark name "Parle". The original Parle group was amicably segregated into three non-competing businesses. A dispute over the use of "Parle" brand arose when Parle Agro diversified into the confectionery business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionery products. Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name. [10] In 2009, the Bombay High Court ruled that Parle Agro can sell its confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it clearly specifies that its products belong to a separate company which has no relationship with Parle Products. [11] Infrastructure [ edit ] Parle – G comes under the Rs 100 per Kg category, which makes it affordable for everyone and makes it the popular choice for people during such desperate times.